I bet you think I fell off the planet. I haven’t written anything lately. I’ve just been dealing with another busy summer. It seems there is always so much to do in the summer. Grandkids birthdays catching up with friends that you haven’t seen all winter. Taking a vacation it just seems like time slips away.
Today I have an article about writing subject lines for emails or your ads. I hope it gives you something to think about.
How to Grab Your Readers Attention With Your Subject
Getting people to subscribe to your mailing list is one thing,
but getting your subscribers to consistently open your emails and click your links is another. For beginners, this can be a very daunting task. You don’t want to waste all your time and effort in writing newsletters that no one wants to read. You want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.
In order to get your emails read, you need to provide well-written subject line. Here are 6 ideas to help you write great subject lines.
1. Your subject must be short and concise. They should provide a
summary of the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.
2. A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.
3. There are many forms you can use for your subject. You can
provide a subject that says your e-mail contains content that
teaches them tips and methods on certain topics. An example of
this is using keywords and keyword phrases such as, “How to”,
“tips”, “Guides to”, Methods in and others like that.
4. You can also put your subject in a question form. These may
include questions like, “Are you sick and tired of your job?” Or
“Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipient’s emotions. When they have read the question on your subject, their mind starts answering the question already.
5. You can also use a subject that commands your reader.
Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.
6. You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on.
Your email subject line is easily one of the most important aspects of your promotional email. Get it right and you will have eager subscribers waiting for your emails. Get it wrong and you’ll get no attention or worse lose subscribers. Take the time to practice your email subject lines and watch your open rates soar.
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